http://www.mcvuk.com/news/41013/Dead-Rising-DLC-more-effective-than-TV-ads

Capcom says Case Zero proves downloads can drive awareness as it hits half a million downloads in two weeks


     The Dead Rising downloadable game has the same marketing impact as a big budget TV ad campaign, says Capcom.


     Case Zero was released earlier this month for 400 Microsoft Points and has been downloaded half a million times in just two weeks.


     The game acts as a prequel to Dead Rising 2, which is available for Xbox 360, PS3 and PC tomorrow (Friday, September 24th).


     It provides consumers with an original zombie adventure based on the full game, rather than a traditional demo.

“It’s the most dynamic sales weapon we have ever had in our arsenal, giving us the equivalent exposure of a multi-million pound TV campaign,” said Capcom’s UK product manager Karl Reader.

“We foresee other publishers will follow suit. With increasing development budgets and increased risk, several smaller projects is only sensible. What we are seeing is a precursor to episodic gaming with Capcom at the helm.”


     Reader says that the DLC can act as the catalyst to drive consumers in-store in time for Dead Rising 2, more so than traditional marketing.

“This style of digital distribution is a win-win scenario for all parties,” he said.

“Retailers will enjoy a surge of pre-orders that traditional campaigns only aspire to. Consumers enjoy six hours of gameplay for a low price.


     “Finally, it serves as a barometer for us as a publisher, allowing us to gauge demand for the title and adjust our marketing plans for Dead Rising 2 accordingly.”


     Following the success of the first downloadable title, Capcom revealed plans for another – Dead Rising: Case West – at Tokyo Games Show last week.

Oh how I hope the majority of those people got their fill of the game from just playing that episode and don't buy the game. Nothing agianst DR2, I just want this to backfire on Capcom.

Agnates said:

And a free downloadable demo with a similar amount of gameplay would not more effective because..?

Oh, right, they don't make money off demos!

This is just nickel and diming people who already are aware of and like the franchise, not bringing in new fans...

Playing DarkSiders, it's not too bad. Devil May Cry Lite combat with some Zelda/Soul Reaver-like environment navigating. It's a bit clunkier than all of those games, especially the fighting, but so far so good.

i played the demo and it was pretty decent.  like you said, bit of a jack of all trades master of none

Previewed Killzone 3, Bioshock Infinite, Red Faction: Armageddon, Yakuza 4, Lord Of The rings: War In The North, Shaun White Skateboarding, End Of Nations, Fist of The North Star: Ken's Rage, Revenge Of The Titans, Rift: Planes Of Telara, Hunted: The Demon's Forge and Brink

Reviewed Castlevania: Lords Of Shadow, Enslaved: Odyssey To The West, Dead Rising 2, Hydrophobia, Civilization V, Sports Champions, Elemental: War Of Magic, Last Window, Kung Fu Rider, Start The Party, Wii Party, Quantum Theory and Dodonpachi Resurrection

Time Extend Chain Factor

The Making Of Boulder Dash

Link

gamingeek said:

Trackmania looks cool. I haven't bought a proper racing game since Burnout 2 and PGR 2. I rented Burnout 3 and Revenge.

Hey everyone, there are 2 Trackmania's for the DS.  Does anyone have them? The first one is supposed to be good, but have not heard any word of mouth on the second one.

Story Above: Prince of Persia in Modern Setting Planned then Canned

I imagine that would have played a bit like Infamous.

So the Nintendo conference is on the 29th.  I hope it's not just 3DS but has some cool stuff from ZeldaS as well. Maybe even finally announce Last Story and Xenoblade for the West in the Western counterpart (I think they don't hold conferences in the US and EU, but still provide new trailers, release dates, etc during that).

Dvader said:

^  I want to believe but I don't.

HE'S CURED!

Yodariquo said:

HE'S CURED!

Sonic Colors will be one of the best games of the year.

WiiMote With Built-in Motion Plus?

Nintendo should have done this a year ago.