Natal = failure. Real bold prediction I know.
Ultimately here's the deal, the great big casual audience that they're trying to attract already has a console. It's the called the Wii. Publishers already have a tough enough time trying to get this group to buy more than just fitness games these days. Hell, even the mini-game compilations don't sell real well anymore. So does anyone really think they're going to drop $200+ on an entirely new system?
I'm sure that there's a very dedicated Xbox audience out there that will buy it just because it's coming out for the Xbox, and there may be a few pieces of software that drive a few more sales. But I'll be shocked if Natal moves more than about 4 million units worldwide.
Gamasutra:
[In this editorial, originally printed in Game Developer magazine's January 2010 issue, editor-in-chief Brandon Sheffield looks at the increasingly crowded motion control battleground as we head into this year -- asking whether Microsoft and Sony even have a chance.]
The year 2010 is upon us. It should prove to be a time of iterative improvements, rather than major hardware shifts, and the area in which this is most apparent is peripherals.
Within this year, or so it is said, there will be three home systems with motion or gesture control—the Wii of course, the PlayStation 3 with its motion wands, and the 360’s Project Natal.
Everyone’s chasing the motion and gesture train, after the success of the Nintendo DS, the iPhone, and the Wii. But is motion really the reason these consoles are successful? Partially, sure -- but that’s not the whole story.
You Look Familiar
Motion controls have been around for a long time. Light gun games in arcades and at home are primitive motion controllers, and they’ve been around since games began. One of Ralph Baer’s first prototypes before the legendary Brown Box was a light gun that worked with a television.
Touch controls, likewise, have been around for quite a while. The Nintendo DS brought it to the masses and the iPhone hammered it home, but PDAs have had touch control for years now, and have played host to games with major industry backing to boot (remember the Tapwave Zodiac?).
I would submit that aside from outstanding games like Wii Sports or Boom Blox, much of what’s done on the Wii with motion control could be done with a normal controller if a few design issues were solved. The thought struck me as I was playing New Super Mario Bros. Wii and tilting the controller to raise the end of a platform so that Mario could access a higher area. This could easily be done with shoulder buttons.
My point is not to trivialize the Wii remote, but rather to point out that what Nintendo did when it released the DS and the Wii was not to revolutionize control. There were subtle upgrades, certainly. The DS’ two screens and the Wii’s gyroscope and accelerometer were a step beyond what had been done previously, and the iPhone’s multitouch interface hadn’t really been done before with games in mind.
But the innovations were subtle. What was really disruptive, as Nintendo might say, was the marketing.
Yes, These Are Your Mom's Video Games
Nintendo told us its systems were new and disruptive, but what they told moms, grandmothers, and grandfathers was that this device was fun for everyone. They could say that this was brand new, and just for them, and mostly be right in saying it.
Nintendo took out ads in parenting and women’s magazines and blazed a trail of accessible television marketing that placed its consoles far away from the others, which were, at least in terms of marketing, very clearly for 17-year-old boys from the early days.
Nintendo reminded people that it was the company that made Mario -- and they all remembered Mario, right? That was probably the only game the target market had ever played, besides Tetris. Nintendo knew the market it was going for and targeted it perfectly -- parents, grandparents, and most importantly, families.
Now, Sony and Microsoft are releasing motion control expansions, each with the express intention of broadening its console’s markets. But can they do it from where they are now? These companies don’t have the benefit of a completely new launch with which to brand themselves, and they have spent most of their consoles’ lifetimes marketing to the hardcore.
(Let’s face it -- Nintendo, aside from perhaps a brief stint in the 90s, never targeted the hardcore very directly, always choosing to go after the youthful and light players with the bulk of its marketing bucks.)
Sony and Microsoft most likely have to rely on that 17- to 34-year-old male to bring the console into the home. Sony may have it easier here, with its Blu-ray player, but the jury’s still out on that. Both companies must market the peripherals as something they can plug into their existing system. Microsoft is rumored to be preparing an effective relaunch of Xbox 360 console with Natal, likely responding to the predicament I’m describing.
Quite simply, my question is, no matter how nice the motion controls and cameras themselves may be, will these companies be able to rebrand themselves properly for the family set while continuing to push the blockbusters that have been their bread and butter? Right now, the Xbox 360’s best selling game is Call of Duty: Modern Warfare 2. It's far from a family game, that one, and it's a market Microsoft is not likely to abandon.
Catch Me If You Can
Sony and Microsoft have a long way to go before they can steal Nintendo’s thunder. Sure, the Xbox 360 and the PlayStation 3 have the edge in terms of game-to-hardware tie ratio, but that goes hand in hand with the hardcore market. The Wii was purchased by a lot of people who only wanted Wii Sports and maybe one other Nintendo game every year thereafter.
My concern is that Sony and Microsoft have a stigma to overcome before they can get the moms and grandmas involved in their console. They’ve both spent a lot of time promoting their machines as homes of blockbusters, and unlike in Hollywood, game blockbusters only appeal to a certain set of people.
This will be a very interesting year, with battles fought between Sony and Microsoft for dominance of the hardcore set, and between all parties for the “emerging market” set. As that demographic increasingly turns to social network games and the iPhone, it will be a battle that's hard won.
I think there are two aspects to these new controllers, I think there is the angle of improving existing genres, which it is possible to do. But will they just be selling Natal to an already existing userbase?
Will the holy grail to be to get new consumers, new gamers and rocket hardware sales?
If success is measured by the second option then its a tougher goal to acheive.
rragnaar said:My issue with any of these motion control solutions is that I simply just like traditional controls too much...With a controller, a button press is always a button press.
rragnaar said:Natal honestly looks too active to me. If I want to be active I'll go outside and play some frisbee golf, or play a real game of ping pong. I think motion control and peripheral controls like a Guitar Hero controller bring in the uncanny valley of control. The closer we get to simulating the activity, the more I feel like I should just be out actually doing that activity in the real world.
I really hate to be one of those "don't confuse guitar hero with playing guitar in the real world" people but yeah -it's just a rhythm game.
And in some places of the world it's really cold for half of the year.
I do think that having to do too much activity would be a problem with traditional games and Natal. Doesn't make sense. Maybe a market will emerge from the fitness genre where people will want to be more physically active with their games...Will be interesting.
Everyone with half a brain realizes this is a problem so I have to believe that MS is working on that. They have to have a solution that they have yet to show.
gamingeek said:aspro said:^That has to change. No one really thinks that they are going to have you do that (hold half a controller while using the wand)? No way.Yeah but to have two fully motion sensing parts plus the camera, the cost has to be as low as possible they said.
...
I'm guessing they will end up including a bluetooth nunchuck or having it sold separately.
Dvader said:No I dont think it will be garbage cause I honestly don't believe that MS will allow it to be a failure. Natal has many things that can really change the way we play like voice recognition and who knows what else those cameras will be tracking. The main problem is the movement which I still don't see how you can do without a controller.
Everyone with half a brain realizes this is a problem so I have to believe that MS is working on that. They have to have a solution that they have yet to show.
Maybe it will come with some cardboard with some buttons drawn on it for the Core market. "You need to hold something... here!"
rragnaar said:With a controller, a button press is always a button press. With motion control, a wave of the hand isn't always what you intended.
Damned true, but so far we've had to deal with the wii remote and when it's not pointed at the sensor bar it couldn't track what you were doing accurately enough. With WMP and the Sony wand and Natal that shouldn't be an issue anymore.
There will always be a slight delay though.
I love IR though, direct pointing, that should be cool. Not sure how well Natal works with that, you point with your finger, then what? Crook your finger to select? Eh..
Dvader said:and who knows what else those cameras will be tracking.
What if it records whenever you scratch your nuts and some Microsoft employee is getting off watching the replays?
aspro said:gamingeek said:aspro said:^That has to change. No one really thinks that they are going to have you do that (hold half a controller while using the wand)? No way.Yeah but to have two fully motion sensing parts plus the camera, the cost has to be as low as possible they said.
...
I'm guessing they will end up including a bluetooth nunchuck or having it sold separately.
They've patented various break apart motion controllers in the past, perhaps they will bring the cost down and sort it out before launch, there is still ample time.
angrymonkey said:I missed the fact you don't have motion plus GG. You're not feeling the sports resort thing at all eh?
Ehhhh.
I want to try various motionplus games, but I need a game incentive to push me into it. Red Steel 2 is it.
Maybe if Sports resort had a mario kart style channel where I could track stats, challenge people, play with you guys. Otherwise it seems too scant to pay the money for.
gamingeek said:angrymonkey said:I missed the fact you don't have motion plus GG. You're not feeling the sports resort thing at all eh?Ehhhh.
I want to try various motionplus games, but I need a game incentive to push me into it. Red Steel 2 is it.
Maybe if Sports resort had a mario kart style channel where I could track stats, challenge people, play with you guys. Otherwise it seems too scant to pay the money for.
Cheap bastard. WSR is f***ing awesome!!!
for about two weeks.
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Tell me to get back to rewriting this site so it's not horrible on mobileNow we have seen Kinect in all its glory, what are your thoughts.
I know I was knocked for six about a few things.
1. It only works when you are standing up. Even for gestures when pausing movies.
2. It seems to only work with 2 players at any one time, no 4 player party fun.
3. It doesn't track fingers, this is huge as you won't get the fine 3D space tracking you can with Move and the wii remote (when using IR)
4. Traditional games are out, a Forza stand around mode not withstanding.
Perhaps used in conjuction with the 360 controller it could be useful for a secondary function. Otherwise, controllerless gaming needs a stick and buttons.
5. It seems to be $150
I don't think the 2 player limitation is really a problem. MS likes to push their online co-op play as opposed to 4-player play like the Wii does.
However, the standing and lack of finger tracking suddenly create real issues and limitations. I still want to like it, but the more information that comes out, the less interested I am.
Agnates said:Er, I'm sure the limitation is 2 player local, not online.
That's kind of what I was getting at. MS pushes more online play, so more people can still group up and use Kinect together.
MS says that they consider it a new platform and that 70% of devs are working on Natal games so the commitment seems there.
What's more interesting is penetration. I think Motionplus is a good test. I mean its packaged in with a few games, millions sold I guess but still a small fraction of the market. And that's for a relatively cheap add on that you can easily pack into a game box. Gamers like me who are interested in it, still haven't jumped in. Developers still aren't jumping in head first, hello Capcom where is your motionplus game?
How is Natal or the PS3 wand going to acheive a penetration rate large enough for developers to start using it as the "defacto controller" which is what Sony said they were aiming for?
The only way I can see forward is for them to start offering it as a pack in with every new system sold sort of what like Nintendo Europe is doing with their Wii Sports/Resort and Motionplus bundle.
MS said last year that it was going to come with every new system but that line seems to have softened since then. What's interesting is that the Wii Balance board has 22 million + owners worldwide but there is no impetus there to make games compatitble. Although that device has a far more narrow spectrum of use.