Dvader said:

http://www.escapistmagazine.com/articles/view/issues/issue_256/7622-Hardcore-Maleness Let's cut through the crap, shall we? The terms "casual" and "hardcore" are codes. They're words we use in the public sphere to refer to something that we do not want to say directly. Sometimes, that code is easy to read. "Family values" means Christian fundamentalism, for example. "Pro-choice" isn't free will, but is instead support for the legality of abortion. "Socially conscious" hip hop means that the lyrics complain about the music industry. For gamers, terms like "hardcore" and "casual" are a code with clear meanings. So let's be real, and call a spade a spade: "Hardcore" means dick. Or rod. Or johnson. Or, for the critical analysis fans out there, the phallus. "Hardcore" equals masculine. "Casual" equals feminine. It's just that simple, and all the marketing-speak about "core" gamers won't change that.

Hypocritical sexism is hypocritical.  He's suggesting that shooters are inherently "masculine" and something like Wii Fit is inherently "feminine."  Maybe if we weren't so ready and willing to toss labels on things we might now have this problem in the first place.